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Improving Customer Conversations
It’s not easy to build the right product. People sometimes don’t know exactly what they need, want things that won’t help, and don’t imagine what’s possible. Agile project capture requirements on cards that contain a statement of want and benefit and notes on how to confirm the need is met. The intention isn’t to fully document the requirement on the card, but to make a note and create a reminder for a conversation with the customer. Whether you are using agile methods or traditional requirements, valuable products start with understanding the customers context, their problems, what they want, and how they use a product. However, most people aren’t born with the ability to speak naturally in user stories or fully formed requirements statements. So we must learn how to ask the right questions, draw out pertinent information and understand the customer’s world in those conversations.
In this session, you’ll learn about different types of questions, and when to use them to learn about how the customer currently uses a product, the problems they experience with the product, and problems that new features in the product might solve. Then, we’ll put that to work in practice interviews.
About Esther Derby
I started my career as a programmer, and over the years I’ve worn many hats, including business owner, internal consultant and manager. From all these perspectives, one thing became clear: our level of individual, team and company success was deeply impacted by our work environment and organizational dynamics. As a result, I have spent the last twenty-five years helping companies design their environment, culture, and human dynamics for optimum success.
I’ve written over 100 articles, and co-authored two books–Agile Retrospectives: Making Good Teams Great and Behind Closed Doors: Secrets of Great Management. I write about management, leadership, collaboration, organizations and change (or another topic I’m currently exploring).
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